One of my favorite corporate photography clients has a very strong visual corporate identity. Schneider, a Green Bay, Wisconsin based trucking company, is known for their orange trucks and trailers. As a photographer, I love having that orange truck as a background for portraits; that truck was my background for recent driver and executive portraits. As part of their associate appreciation week, Schneider wanted to open up the opportunity to the rest of their associates to have a portrait done with a truck. Here is a large sample of some of those portrait shots done in one day with the help of some great Wisconsin fall weather.
My assistant and I kept things simple with just two lights, a main and a hair light. We also kept the subjects in the shadow of a large scrim to reduce the effects of the harsh sunlight and to reduce squinting. When you shoot portraits of a 150 subjects in one day, you don’t have a lot of time to get to know the subjects and make them feel comfortable in front of the camera; with our limited time, I think we did a great job.
Schneider will be giving the photo files to the associates as a thank you to be used for things such as social media profile photos or Christmas card photos, as a few of the subjects mentioned. So if you get a holiday card this year with a big orange truck in the background, it may have come from this shoot.
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